A BRIMSDOWN firm featured in tonight's episode of The Apprentice has described the experience as “an honour.”

The remaining six contestants in the BBC show travelled to DPR Wholesalers, in Alpha Road, for an investment challenge where they receive £250 of wholesale goods, and must work out what sells best to reinvest in it.

Owner Rajendra Doshi described meeting Lord Alan Sugar and showing his team around the store, which opened in May last year.

He said: “We were delighted to provide a business setting for the filming of the programme, and it was great to show Lord Sugar, Nick and Karren around the store.

“It took quite a lot of organising, but it was brilliant to be able to take part, and quite an honour.”