Steph McGovern’s Channel 4 daytime show Steph’s Packed Lunch will end in December.

The show which airs at lunchtime launched in 2020 during the coronavirus pandemic lockdown and it was initially broadcast from McGovern’s living room at her home in Harrogate.

The debut air date was brought forward by Channel 4 as the broadcaster said it hoped it would bring some positivity into the lives of viewers.

Later, it moved to its current studio setting in Leeds.

As it announced the decision to stop running the programme, Channel 4 said it is “incredibly proud” of all the show has achieved and credited it for “kick-starting” the channel’s growth in the north of England.

Steph's Packed Lunch budget to be reinvested elsewhere

The budget for the show will now be reallocated to other programmes in the nations and regions, the broadcaster said.

A statement said: “Steph has not only made the nation’s lunchtimes more entertaining and brilliantly reflected the views and pre-occupations of the country, but the show has also been an outstanding springboard for developing local talent behind the scenes.

“However, with audience habits changing quicker than ever, we have to make difficult decisions about which programmes to invest in to best drive our digital-first strategy and we have decided not to recommission Steph’s Packed Lunch when its existing production contract ends in December 2023.

“We remain as committed as ever to our mission to help level up the TV industry outside London and to our 50% origination out of London target.

“We will be reinvesting the budget previously committed to Steph’s Packed Lunch into other nations and regions productions.

“We have almost 500 roles outside of London and this will continue to increase over the next few years.

“We will continue to build on the legacy of the show, evolving what we do in line with our digital ambitions whilst continuing to reflect the lives of, and give a voice to, all our audiences across the UK and hope to work with Steph on other projects soon.”

Steph’s Packed Lunch airs on weekdays at 12 noon and features celebrity guests, discussions, games and cookery segments.

The news comes just a day after the BBC announced long-running soap Doctors will come to an end after 23 years because of increasing costs.

A spokesperson for production companies Expectation and Can Can said: “We’ve had over three fantastic years producing Steph’s Packed Lunch together and working with the brilliant Steph McGovern and the outstanding on-screen family of talent.

“We’re very disappointed that despite building a loyal audience we don’t get to continue brightening up 12-2 on Channel 4.

“Leeds didn’t have a live television community four years ago and it’s been a privilege to build a team which boasts some of the brightest, sharpest TV producers in the country.”